Sunday, 20 March 2016

EDITED 07/04/16: Q4. Who is your target audience?

Deciding on who the target audience of my thriller would be was essential in creating a successful and interesting opening. By deciding early on who my target audience would be, I could understand their likes and dislikes and implement techniques and aspects in to my thriller opening that would make it appeal to them. To help identify who my target audience would be I looked at online ratings and statistics of films that influenced and inspired my thriller opening to gain a better understanding of the kind of person who would watch mine. To do this I used IMDb, a huge online database of films and tv programs. IMDb has information regarding the film itself, user ratings and reviews and information about the demographic of people who watched and enjoyed the film. By analysing and reviewing the audience of films similar to mine, I was able to obtain an idea of the kind of person who was most likely to watch and enjoy my film. I looked at the age and gender of the people who watched and enjoyed the film to give me a rough idea of my average target audience. Having done this I then used the user submitted reviews to give me a more detailed idea of the kind of person who would be interested in my film. Looking at the wording of their reviews, the things they reference, and the overall knowledge of film they posses I was able to create a quite detailed depiction of these films average viewer and from this I was able to understand the kind of audience most likely to watch my thriller opening.

Using the knowledge and information obtained from this research I created a profile of my films target audience. This is a description of the kind of person who would enjoy my thriller.

This is John. John is a 25 year old english male who is enthusiastic about films among other modes of media text. John watches the majority of the films he sees at home either via streaming sites such as Netflix or on DVD. John watches films recommended to him by friends or family or by the online recommendations Netflix gives him. John does this as he knows that his friends and family enjoy and understand similar sorts of films to him. John is not a fan of main stream, block buster films. Instead he prefers obscure, low budget, well made films made by intelligent directors starring excellent, but usually underground actors. John is very sociable and intelligent and likes to read around topics that interest him. He remembers the names of the actors and directors who star in his favourite, non-mainstream film and references them often in conversation or when talking about film. Away from film, John enjoys books, TV programs, Youtube channels and music. Similar to his film taste, John prefers underground, alternative bands as apposed to the mainstream chart music. He goes to lots of gigs and enjoys the social/cultural side the music brings. While John is an entirely normal, sociable person he enjoys media texts that have a darkness/grittiness to them. Film genres such as British Gansgter interest him as he likes to see how they establish the dirtiness and grittiness of Britain. As well as this genre, recently John has become interested in Scandinavian thrillers such as "The Bridge" and "The Killing" as he enjoys the bleak, dark tone of them. John lives in the outskirts of a large, ex-industrial city and likes it when films represent this bleakness and use it for their benefit. John likes looking for deeper meanings in life and enjoys it when films raise questions about his own morality as well as the morality of the characters involved.

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